That didn’t take long, did it? After the LG Optimus Black for Sprint was outed at a recent Radio Shack event as the LG Marquee Sprint’s gone ahead and made it official with a nice looking press release. While the Marquee will draw people in due to it’s extremely bright screen, Sprint’s going with the fashion angle, collaborating with design collective MADE to launch the device in style. Aside from its good, sleek looks, you can expect decent internals that fits this one right into that mid-range crowd. We’ve got the oft-discussed 4 inch NOVA display which LG claims is the brightest mobile phone display on the market, a 1GHz processor, Android 2.3, a 5 megapixel rear camera with a 2 megapixel front camera and more. Availability? You can begin preordering on September 20th through September 27th. Presale customers will begin receiving their devices on the 29th, but the “official” launch isn’t slated for three days later. All of this comes to you at just $100. Read on for full press details. LG Marquee from Sprint Celebrates the Perfect Combination of Signature Style and Cutting-Edge Technology During New York Fashion Week As Sprint’s first device available for advance pre-sale, customers can buy LG Marquee beginning on Sept. 20 at www.sprint.com/marquee for $99.99 TLC’s Stacy London and up-and-coming designers team up to invite consumers to make “The Bright Choice” with a MADE Fashion Week Campaign promoting the thin, light and bright LG Marquee New York City – Sept. 14, 2011 – Sprint (NYSE: S) and LG Mobile today announced the upcoming arrival of an Android device that perfectly pairs fashion with technology – LG Marquee Android™, exclusively from Sprint. The device will be launched in partnership with non-profit design collective MADE, formally known as MAC & Milk, at this year’s MADE FASHION WEEK in New York City. Keeping with the smartphone’s innovative convergence of technology and fashion, LG enlisted Stacy London of TLC’s “What Not To Wear ” to act as resident style mentor to five up-and-coming MADE designers as they craft chic carrying cases for LG Marquee. LG Marquee arrives on the Sprint Network on Sunday, Oct. 2 for just $99.99 (excludes taxes) with eligible upgrade or new two-year contract and after a $50 mail-in rebate via reward card 1 (pricing excludes taxes). It will be the first Sprint device to be sold in advance online. Pre-sale orders begin on Tuesday, Sept. 20, and end on Tuesday, Sept. 27, at www.sprint.com/marquee . Customers who pre-order LG Marquee will begin receiving their devices on Thursday, Sept. 29 – three days before the device goes on sale. “These days, a wireless phone is much more than just a communication device – it also echoes one’s personal style and taste,” said David Owens, vice president – Product Development, Sprint. “Design has become a key factor in the purchase decision and the LG Marquee is sure to turn heads.” “LG believes fashion and technology go hand-in-hand among today’s growing contingent of style-conscious and tech-savvy consumers,” said Tim O’Brien, vice president of marketing for LG Mobile. “By partnering with Sprint, MADE and Stacy London, LG effectively showcases three prominent phone features important to consumers: a sleek, thin profile, ultra light weight design and bright display.” LG Marquee is an ideal mobile device for anyone who wants superior performance without sacrificing personal style. The sleek, ultra-thin smartphone features a 4-inch NOVA display and a virtual QWERTY keyboard. Encouraging consumers to make “the bright choice,” LG Marquee boasts a remarkably vivid and visible screen, even in direct sunlight. LG Marquee ships with Android 2.3 and Mobile Hotspot capability supporting up to five Wi-Fi enabled devices simultaneously. It also offers a 5-megapixel rear-facing camera for maximum versatility in creating and sharing media and a 2-megapixel front-facing camera making your face-to-face video chatting experience even more memorable. Equipped with a 1GHz processor and Adobe Flash technology, LG Marquee makes downloading, posting, commenting, watching and playing faster and easier than ever. The device features Sprint ID, allowing users to customize up to five screens on the device with a couple simple clicks.Sprint ID allows users to cut through the clutter of Android Market’s more than 250,000 apps by simply selecting from a variety of mobile ID packs featuring apps, ringers, wallpapers, widgets and more. Available Sprint ID packs include: Fashion and Beauty, E!, MTV Music, Green, and NASCAR Sprint Cup. LG Marquee requires activation on a Sprint Everything Data plan for smartphones 2 . Sprint’s Everything Data plan with Any Mobile, Anytime SM includes unlimited web, texting and calling to and from any mobile in America while on the Sprint Network, starting at just $69.99 per month plus required $10 Premium Data add-on charge. The Mobile Hotspot option is available for an additional $29.99 per month supporting up to five Wi-Fi enabled devices simultaneously 3 (pricing excludes taxes and surcharges). Celebrating Technology and Fashion The LG Fashion Week campaign pairs Stacy London’s impeccable style with the innovative, futuristic eye of MADE. London brings years of fashion-industry experience to her LG style mentor role and will provide each of the MADE designers with creative consulting sessions as they design fashion-forward carrying cases to showcase the clean, modern, minimalist styling of LG Marquee. Participating MADE designers include Kevork Kiledjian, Katie Gallagher, The Lake and Stars, Erickson Beamon and Christian Cota. “Being able to give our designers yet another platform for growth and exposure is part of the DNA of MADE; and allowing our designers to interact with major brands like LG is a great learning tool for future partnerships,” said Jenne Lombardo, Co-Director of MADE. Celebrating a partnership of Sprint and LG’s rich style heritage, the campaign highlights the increasing influence of technology on today’s design community and includes a Fashion Week panel discussion and product launch reception hosted by London at Milk Studios on Thursday, Sept. 15. The MADE panel discussion, entitled “How Fashion Communicates,” will be moderated by Simon Collins, dean of fashion at Parsons The New School for Design, and will take an in-depth look at five key areas where technology has altered fashion design. As part of the esteemed panel, London will provide industry insights to discussion categories including designer communication, the rise of the blogger, public access to real-time happenings, retail and the shift from print to digital media. The chic and functional LG Marquee carrying cases created by the participating designers will debut on Sept. 15 during LG’s launch event at MADE FASHION WEEK. The event will feature individual designer stations that will display the inspiration behind each case. In addition, at the end of the evening, London will announce her top designer pick for the overall campaign. About Sprint Nextel Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel served more than 52 million customers at the end of 2Q 2011 and is widely recognized for developing, engineering and deploying innovative technologies, including the first wireless 4G service from a national carrier in the United States; offering industry-leading mobile data services, leading prepaid brands including Virgin Mobile USA, Boost Mobile, and Assurance Wireless; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. Newsweek ranked Sprint No. 6 in its 2010 Green Rankings, listing it as one of the nation’s greenest companies, the highest of any telecommunications company. You can learn more and visit Sprint at www.sprint.com or www.facebook.com/sprint and www.twitter.com/sprint . About LG Electronics, Inc. LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 93,000 people working in over 120 operations around the world. With 2010 global sales of 55.8 trillion Korean won (USD 48.2 billion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solutions. LG is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines, and refrigerators. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lg.com . About LG Electronics Mobile Communications Company The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit http://www.lgmobilephones.com . MADE , formerly known as M.A.C. and Milk, was born from the successful Fashion Week collaboration that started in 2008. Now in its fifth season, MADE FASHION WEEK continues to showcase outstanding design and harness the energy of New York’s creative communities. The compelling program of events – over 35 fashion shows and presentations each season, exhibitions, parties, concerts, panel discussions and an unrivaled online presence on milkmade.com – has translated to success at a retail level and in the press, as well as in the highly coveted digital arena. MADE has expanded as a year-round, dynamic platform for emerging design talent and other innovators and visionaries. MADE provides support to New York’s fashion community in a vibrant atmosphere that encourages creativity, fosters growth and challenges convention. These innovators and visionaries are now a powerful voice in the international fashion dialogue and have initiated a general shift in the industry.
